If it Looks Too Good to be True, Readers Will NOT Enter Their Information!
When the term “squeeze page” comes to mind, it should represent a
page where you’re squeezing the best information about your services on
one page. It shouldn’t be a teaser page that’s thrown together with
little content simply to entice people to share their email address.
Sometimes, even when you have an amazing collection of quality
content and products for your readers, it may still seem difficult to
get their attention, let alone their trust to share personal
information. That’s why you need to make the strongest possible reason
that what you’re offering will benefit those who are interested. In
other words, if your squeeze page is uninviting, difficult to digest, or
seems too good to be true, your readers will be long gone before the
page is finished loading.
Our focus in this blog is to help you improve your squeeze page by
taking a closer look at your overall link presentation. Read our tips
below to help you create a visually appealing page that will have your
readers throwing their email address at you for more information.
1. Establish Brand Identity: When a person visits
your website, they should instantly notice key traits that make your
business stand out. The same should apply with your squeeze page! The
sites should complement each other in a way that your readers will
instantly recognize your brand. People want to know who is behind the
product; and being transparent will help establish your brand identity.
The more of your personality you show in your squeeze page, the better
it will reflect on your services when the same images appear with a
purchase.
2. Build Trust With the Reluctant Reader: Humans are
skeptical to share personal information, especially in the wake of
large data breaches, countless online scams, fear of email spam, or
worse, identity theft. For that reason, it’s important to establish
trust with the viewers. Under the email opt-in, include a message
stating that you will not share or sell their personal information. You
can further extend the trust by including a ‘Contact Us’ or ‘About Us’
section. Whatever it takes to give the reader peace of mind before
entering their private information should be one of your biggest
priorities!
3. Make an Easy-to-Understand Offer: Ensure your information is easy to understand and your offer is
believable.
If you are making promises that will ultimately disappoint your
readers, take a step back and work on your offer. Make it honest! You
need to concentrate on ‘
Creating an Effective Call to Action that Gets Results.’
When you think you’ve created the perfect page, test it out on a friend
or co-worker to see if they can easily understand what they’re getting
in the end.
4. Include a Short Video Featuring YOU: Videos are an excellent way of adding more content to your squeeze page because it gives your audience the ability to actually
see and
hear
what you have to say. Keep in mind, your viewers should be able to
start and stop the video at any time, so try and not force it on them
right away. As far as video length, 5-10 minutes is enough to get your
point across, as you don’t want to drag it on for too long. Make it
short and sweet, and think about adding some humor to keep it
lighthearted. Put your charisma to work and add video and multimedia
elements to grab their attention!
5. Perfect Your Design: Pay attention to
color and white space in the design of your squeeze page. You need to
have good use of color that doesn’t blind your audience, and a font that
doesn’t go off the deep end in the creative department. You’re not
putting your graphic and design skills on display; you’re giving your
readers a balanced squeeze page that is easy on the eyes. Use bold
headlines and 2-3 colors that are in line with your brand. Consistency
is key; so align your tips and pictures evenly by surrounding each
section with contrasting colors. Avoid excessive white space as it can
cause the site to appear under-developed. Instead, ensure your squeeze
page is just one page. The reader should not need to scroll excessively,
especially if they’re using a small smartphone screen.
6. Replace Testimonials with Statistics: Reviews on
products are essential for many buyers to consider making a purchase.
However, they aren’t needed on your squeeze page. These kind words from
strangers can come across as biased and self-promotional. Instead,
include intriguing stats or accomplishments you’ve earned. Why should
your readers trust what you have to say? What have you done that will
spark their interest immediately? List areas of your expertise or
information on what you’re offering to gain their trust.
7. Include an Option to Click to Your Website: Though
you want your squeeze page to be the number one way for them to quickly
request more information about your services, it could be too soon for
some reluctant viewers. A link that leads elsewhere will not drain your
traffic, as some sources may lead you to believe. It will, however, help
keep visitors around to see what else you have to offer if they aren’t
ready to give up their contact information right away. Include a small
link to your main website or blog so they can see the full extent of
your business.
8. Make it Mobile Friendly: The trend towards viewing websites on smartphones and tablets is increasing by the day. Very soon, your website will
NEED
to be responsive in order to be considered in the search algorithms. If
you haven’t considered updating to responsive web design, it’s time you
begin. We recommend reading: ‘
Responsive Web Design is KEY in a Quality Browsing Experience’ to get started.
9. Do Away with Pop-Ups: Pop-up ads are annoying and
can turn a positive browsing experience into a nightmare trying to
close them out. You see them everywhere, and at times they are so
frustrating that you forgot what you were searching for in the first
place. Our advice for squeeze pages is to leave out the pop-ups, and
focus on the page that matters. If you give your squeeze page your best
effort and your readers aren’t interested, be respectful and let them
move on. You don’t want to be remembered as “the page that won’t go
away!” If your strategy absolutely has to include one, only include 1
pop-up with a large X at the top so it’s easy to close.
10. Keep the Opt-In Form Simple: Your squeeze page form should
not ask your readers unimportant things like their phone number,
occupation or favorite color. Their name and email address are what’s
important, so only ask for these two important pieces of information.
Ultimately, people won’t give away their personal information if your
message isn’t clear and your squeeze page design is low quality. These
quick tips should help you improve the construction of your squeeze page
to help convert visitors into customers.
Read
this blog
for more tips on creating an excellent squeeze page. If you follow our
advice, you will have no trouble getting new signups. Remember, keep it
simple and don’t over-complicate your design!
What are some of your best tips for designing an effective squeeze
page? Leave a comment below and discuss your case with others!
Posted by
Courtney, Member Support Manager on March 18, 2015 at
11:20 am
| 5,783 views
Follow These Guidelines to Deliver Brand-Specific Content!
